Wednesday, October 22, 2014


In the spirit of entrepreneurialism (read, another Scotsman on the make!) I'd like to pour out for you a cup-full, nay, an overflowing mug-full of aromatic success. It really is time to wake up and smell the coffee! Yeah, yeah, it may be true that coffee always smells better than it tastes. However, money never disappoints.

What’s my bottom line? Friends, people are willing to pay up to $80.00 for a cup of something found in soiled kitty-litter! I kid you not. “Kopi luwak, or civet coffee, refers to the seeds of coffee berries once they have been eaten and defecated by the Asian palm civet. The name is also used for marketing brewed coffee made from the beans.”

Are you getting a whiff of where we can go with this? Think about it. If coffee beans that have been passed through a cat’s digestive system can entice people to part with ultra-bucks for a cup of joe then so will the same beans passed through a more attractive animal (such as the koala, kangaroo), or bird (such as the kookaburra, cassowary)! (Note: A Scottish version might be a red deer or a grouse etc.)

Now here’s the rub: “A coffee professional … was able to compare the same beans with and without the kopi luwak process. He concluded: ‘It was apparent that Luwak coffee sold for the story, not superior quality.’ … Tim Carman, food writer for the Washington Post reviewed kopi luwak available to US consumers and concluded ‘It tasted just like...Folgers. Stale. Lifeless. Petrified dinosaur droppings steeped in bathtub water. I couldn't finish it.’ Some critics claim more generally that kopi luwak is simply bad coffee, purchased for novelty rather than taste.”

Did you get that? It’s not about the actual taste. It’s about the story, the novelty! Oh, pennies from Heaven! It’s raining gold doubloons! Your (coffee) cup runneth over! Are you hearing the ringing of tills? Kerching! Are you smelling the sweet smell of financial success?  Try saying it slowly with meaning: “Kangaroo Coffee, Koala Coffee, Kookaburra Coffee, Cassowary Coffee (Crocodile Coffee?!!) etc.

Bottom line? We can make big bucks by using Australian (or Scottish or Canadian etc.) iconic birds and animals to help us sell coffee to the coffee-craving crowd! (Note: The quality is more in the story than the coffee bean! Novelty needs no salesman!)

Animal lovers? Help us save the endangered koala and cassowary!

Job hunters? Come work in our coffee plantation/animal farm!

Coffee lovers? Would you like to Step into the Outback? Smell the Desert Breeze? Bound across the Plains? Climb a Gum Tree? Laugh among the Treetops? Run through the Bush? Then Drink a Cup of Australia!

Good idea or what? Something to think about over your next cup of coffee? Let me know. And just remember that I thought of it first!

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